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Black development: Serena Williams Launches New By My Side Jewelry Collection

Posted by Abeiku Ebo on

Black development: Serena Williams Launches New By My Side Jewelry Collection

The Serena Williams conglomerate just keeps on growing and growing. The mom, tennis superstar, fashion icon, and successful entrepreneur has just announced a new capsule offering in her jewelry collection called By My Side.

This latest collection is inspired by the tennis great and the close bond that she has with her daughter, Olympia, who is now 3 years old. The collection epitomizes that special bond between moms and daughters and celebrates a mothers’ courage and perseverance.

“My heroes are moms because women are superheroes,” said Williams in a written statement.

“Being a mom is super important, but also being a leader so my daughter can look at me and say, ‘This is what my mom did, I aspire to do that, and I want to be better…it’s really important to me to inspire the next generation because that’s what the future is.”

The collection features a pair of “Queen” necklaces, heart-shaped pendants and earrings, a diamond lock and key. It also includes Serena’s iconic “Unstoppable” toggle necklace paired with a mini version.

“We keep going, I am so proud and inspired by the women who do it day in and day out. I’m proud to be this baby’s mama.”

You can view and purchase these items from the By My Side collection which is available on serenawilliamsjewelry.com. Prices from the collection range from $85- $875.

That mother-daughter bond is so strong that earlier this year, Williams and her daughter joined Natalie Portman as investors in a majority woman-founded Los Angeles Soccer Team.

Back in February, she joined forces with The Mom Project serving as the company’s new strategic advisor. The Mom Project connects moms with world-class companies. The Mom Project, which launched in 2016, serves a growing community of over 200,000 professionals by connecting them to over $50 million in economic opportunity.


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